Pitching Harassment [Girls & Game Ads, Part 2]

For this part of the series, I’m going to mainly be using World of Warcraft for reference, as that’s the company I’ve had my most recent (and bitter) experience with. I also think that the company’s marketing and design choices have provided me with a clear link between sexist marketing and the creation of a gaming culture hostile to women. Keep in mind, though, that this is a phenomenon that pervades gaming culture as a whole.

First off, I’d like to point out that I’m not the first one to make the jump from advertising and how the actual players treat women:

Further, many of the marketing strategies and magazines are directly exclusively toward guys. I stopped reading Electronic Gaming Monthly a few years ago after I got sick of seeing yet another article on a “girl gamer” with a few squares of cotton stretched over her fake boobs. Those interviews usually focused on whether or not she played naked rather than what was currently spinning in her system. What I find particularly sad about this is not that it tends to alienate their few female readers, but that a large chunk of their target audience is younger boys… so these melon-chested interviewees (surrounded with drawings of the same, ripped from the games themselves… see Dead or Alive) come to represent women for these kids. Sexist attitudes are reinforced. Girl gamers are shunted aside by a new generation as fluffy sex kitties who prance about playing The Sims and giggling behind a hand.

[From Girls, games, and a culture of hostility by Legendary Monkey]

One of my main beefs with Blizzard’s treatment of women was that the advertising that involved female characters always showed scantily-clad, hyper-sexualized female avatars. Ever since Warcraft III one of their main “poster girls” has been a busty Night Elf vixen; she is by far their most visible woman, prominently featured in the background of their website and the most visible female in their game loading screens. Check out, if you will, their official wallpaper section and compare the females’ representation to that of the males’.

One line of Blizzard’s official WoW wallpapers.

The focus in the above female featured wallpapers is on their perfectly round, gravity-defying, eye-catching breasts. Also notice the similarity in their body shapes: thin, small waists, similar shoulders, etc. When you rule out the obvious elements like their different races, opposing colour palettes, and hunched versus standing up tall poses, the similarities are actually quite striking, even down to their long hair and magical right hand as a secondary focus. Sure, if you look closely they have different face shapes (the undead warlock has a longer jaw), but I only realized that when I sat down to examine the row I selected. In stark contrast to the scantily-clad ladies, the dwarven rifleman is suited up with leather armour and a cloak and the focus is on his beard and face. I would definitely say that this fits my argument that women are turned into “cookie cutter” objects while men are seen as individuals through these kinds of advertisements.

I’d also like to address another noticeable issue of the gender split: character dancing. It isn’t advertising, per se, but it’s an example of Blizzard generated content that reinforces the misogynist culture the players engage in. While playing my Horde character (Troll female) I started noticing a disparity between the way women dance (sexy, hip-moving, arm-waving way) and the way men dance (active, much movement, often jumping, sometimes silly). The female Night Elves are the worst: they were described to me as “pole dancing without the pole” and when I saw my Night Elf alt dance, I couldn’t help but agree. But, they make a joke about it in their /silly command so it must be ok! (The joke command is another area that’s a bit of a sore point; I noticed that the girls make on average more sexual jokes than the guys, often focusing on their own bodies.)

So, I’ve shown how Blizzard buys into the same sexist marketing ploys as the rest of the industry, but what does this have to do with in-game harassment?

Well, I’d like to return to the quote I pulled from Legendary Monkey’s article: “a large chunk of their target audience is younger boys… so these melon-chested interviewees… come to represent women for these kids.” Granted, in this case she was talking about actual women, but the females in these games do to a certain extent represent actual women. One of the way we learn as humans is by absorbing messages in popular culture (news, advertising, books, games, movies, etc) and the message the video game industry is sending it’s target audience is clear: women are whores on display for your amusement.

Think I’m exaggerating? Hop on to any FPS (first person shooter) game that uses a mic (I recommend Halo 2, since the atmosphere seems particularly virulent there) and say something (or, if you’re a guy, have a female family member play using voice chat). Count how long it takes for the insults like “faggot”, “nigger”, and “pussy” to be replaced with vitriol thrown at the woman player like “whore” or “go back to the kitchen”. Or go onto a ventrilo/teamspeak server for an MMO guild and listen to the way they talk with their female members, chances are they’ll be a lot of talking about cybersex, how “hot” the girl is, boob-talk, etc. No “bad” name-calling there, though, because if she’s in the guild they “like” her.

Any time I bring up the offensive language (all that I cited above and more, not just the female-directed slurs) I’m told that I’m oversensitive, or it doesn’t mean the same thing in gaming culture that it does in real life. Sorry, kids, but I call bullshit. There is nothing harmless about an environment that uses verbal intimidation to dehumanize a group of people, whether or not the person using the language intends it to be so.

But isn’t dehumanizing a group of people exactly what the ads marketed towards these teenage boys do? By reducing the women depicted into not much more than a sexual object the companies are not only attracting people who already feel this way to play their game, they’re encouraging and condoning the objectification, and by extension the harassment, that goes on in their servers.

While stopping the hyper-sexualization of the female characters won’t fix the harassment problem, I truly believe that representing the women avatars in advertising and in-game as individuals/people on the same level as the males would be a step in the right direction. If the companies send the message that all people – regardless of sex, race, sexual orientation, etc – deserve respect, then not only will more people who believe this to be true be drawn to the games, but also it will help foster an environment friendly to all players. Who knows, maybe even the kids who grow up in a bigoted atmosphere might even learn something about tolerance.

Up next: Girl Power? – we all love girls who kick ass, but does showing mostly “sexy” women in these roles hurt more than it helps?

All World of Warcraft images copyright © Blizzard Entertainment.

New Contraceptive May Save Lives

A new form of contraceptive (microbicides) is under development, one that looks like it might be able to strike a serious blow against the epidemic of STDs, HIV in particular.

It comes in the form of cream, gel, or capsule and has the power to save over 2.5 million lives over a period of three years, as estimated by the Rockefeller Foundation. […]

With 14 different versions in the works and 5 already proven safe enough for scientists to begin testing, microbicides are expected to hit the market at some date in the next 3 years.

Perhaps the most significant benefit is the product’s ability to empower women. Rather than negotiating the use of a condom, women would be able to apply the cream with disregard to the sentiment of their partner.

Over at feministing, Jen asks one question that the article fails to address:

I wonder…the article referenced doesn’t touch on whether it would be usable for gay men. I’d presume that lube would be helpful for anal sex, and a lot of gay men I know would rather not use a condom if they didn’t have to (a lot of straight men too, for that matter), so this could potentially have a huge impact on the gay male community and the impact of AIDS on them. Is this only a vag-friendly cream, or could it be used elsewhere?

Hopefully when this medication gets closer to a possible release date, issues such as these will be addressed. Even if it’s vaginal only, however, if proven safe to use, this medication could save a lot of lives. Of course, with the Christian Right all up in arms in the United States about the potentially life-saving HPV vaccines, because, you know, the women “may see it as a license to engage in premarital sex” (says Bridget Maher of the Family Research Council), I expect microbicides will also come under fire eventually. I just hope that, when the time comes, that neither medications will be denied simply because some religious nutbags think that premarital sex is a greater “risk” than saving the lives of women and men.

Via feministing


Sexism, racism, and xenophobia oh my!

I’ve spent time discussing over at East Asia Blog the racism and xenophobia of East Asia in the context of the kerfluffle surrounding the China/Japan problems, but now I’m going to turn to something more close to home: Michael Lohman, Asian fetishism, and the xenophobia, racism, and sexism inherent in American communities.

A few months ago, feministing had a post about Michael Lohman’s assault on Asian women. On one of the feminist live journals I check out from time to time, I came across a post that linked to a forum called ModelMinority: A Guide To Asian American Empowerment. The article posted, For Asian Women, ‘Fetish’ is Less Than Benign, highlights the problems with American society at large while the comments show the problems that the Asian American community is part of.

American society seems to be perversely fascinated by “submissive” women, whether it be finding one, forcing someone to become one, or imagining one. This is not only nothing new but it is, arguably, an integral part of the Puritan ideals America was founded on. What comes into play here, however, is the stereotyping of all Asian women as the ideal submissive woman, the real facts about these women be damned. This notion is not limited to sexual perverts, but can hit anyone: friends, family, and any other people who are usually against racism. I cannot count the number of times I have heard people talk about how submissive Asian women are; I remember having a conversation with one of my cousins about how he wanted a Korean wife because Korean women were so submissive. My story is merely an anecdote and, like the Michael Lohman case, is easily dismissed as an outside incident.

Many might discredit this news as an isolated incident of perversity, but the fact is that there is a pattern in which Asian women are targeted for sexual fetishes, harassment and assaults, even on college campuses. For example, in 2000, two Japanese college women were abducted, raped, videotaped and told that if they told anybody what had happened, the videotapes would be sent to their fathers. The three white assailants admitted targeting Asian women precisely because they had a sexual fetish for “submissive” Asian women, but also because they believed that this same submissiveness and cultural shame would prevent the women from reporting the assaults.

The article begins to explore some of the reasons behind this fetishizing of Asian women coming, not surprisingly, to the media.

Though it may be difficult to identify the exact origins of violence targeted at Asian women, there is no denying that media portrayal of this minority population has had an effect on building preconceived notions and shaping stereotypes of Asian women as passive, exotic and more easily dominated. Images of the Japanese Geisha girl, the South Asian seductress and the China doll pervade American culture and add to the misconception of Asian women. This has had disturbing results. For instance, in 2002, Jennifer Lynn Gossett and Sarah Byrne conducted a content-analysis study of 31 pornographic Web sites that advertised scenes depicting the rape or torture of women, and found that nearly half of the sites used depictions of Asian women as the rape victim.

This fetishization of Asian women is, among other things, a manifestation of American racism/xenophobia. The Asian woman is objectified, dehumanized, and exulted as exotic and Other; an animal that needs to be tamed. While this process is not too different from what all women, regardless of race, go through, the element of Asian-ness adds something more to the Otherness/exoticism of these women. Perhaps, since women have long been the gatekeepers to morality and society, it would not be so far off to suggest that part of this fetishism might be a way to “conquer” the East. But that is mere speculation; I would have to do more research into the matter to support that kind of claim.

The fetishization described in the article is bad enough, but some of the comments on that thread are disturbing, to say the least. The star of this particular show seems to be someone with the charming handle sir_humpslot, who starts off the conversation with accusing Asian women of “yellow cab service” (another way of calling Asian women sluts), accusing these women of playing “dragon lady,” and saying that the women brought the assault on themselves. UsAgainstThem adds, “Lets face it, white guys are fuckin perverts, no matter what they look like, they are thinking it, and they still get stupid ass whoreientals.” Apparently he not only is qualified to speak for the whole of male white America, but also has the insight into the inner workings of Asian women, as whoriental apparently implies that it is “biological for all Asian women to want to be desired.” And he wonders why it is these supposed “white perverts” who get the women while he, who clearly has such high regard for the “stupid ass whorientals,” can’t get the time of day from these women. Right.

It is heartening to see that amidst the racism and woman hating, there are some voices that try to highlight the problems rather than dismissing it as “white men are perverts” and “Asian women are whorientals”:

mahod:

What a disgusting pervert. Some things can not be forgiven.

Incidents like this show that the fetishization of AA [Asian American] women and the demasculinization of AA men are two sides of the same coin, and both are hurtful racism. AA men and women must join and fight this together.

SeoulOne:

I don’t think Asian culture blames women for being victims of sex crimes, and in that sense I didn’t agree with the authors of the article. But yes, community support is important but prevention should also have the same amount of attention. It’s stupid INDIVIDUALS who blame victims (not culture), a few stupid individuals have commented on here as well.

You can’t tell me that of these 50 incidents it was the women’s fault all along. DFH, are you saying that if women aren’t taught self defense that it’s their fault if they’re ever assaulted? Why is it their fault that they were minding their own business when some sicko attacked them via bodily fluids?

Knowing that racism, xenophobia, and woman blaming are in no way limited to the Asian American community does not make me feel better about what I read in that forum. Being friends with many open-minded and women friendly Asian Canadians cannot erase the bitter taste of some of those posts, any more than being part of and having friends in the nebulous white collective makes me feel any better about the Asian fetishism, and the sexual assault that goes with it, that permeates American culture. In the East Asia Blog comments I said, “When you have such a strong discourse of Otherness then how can you expect to even begin moving away from xenophobia and racisim?” Here I feel I must add “sexism” to xenophobia and racism, for women are very much part and victims of the discourse of Otherness. So, when are we going to step away from these discourses and start seeing people who are different from us as, well, people?

Via feminist_rage.


Midnight Ramblings of a Childfree Mind

When I tell people that, not only do I not want children, but that I intend to get a tubal ligation I often hear the question, “But, what if you change your mind?” There are many responses to that; “when pigs fly,” “when hell freezes over,” “I won’t change my mind,” or sometimes if I’m too weary to argue, “If that happens, I’ll adopt. But it won’t, so it’s a moot point.” The last one thankfully has never spawned a comment like, “But don’t you want to pass on your genes?” Nonetheless, it is wearying to know that no matter what I say, most people just don’t get it.

I’ve been thinking about a way to help people understand that not wanting children isn’t some childish whimsy of my own. When thinking about a similar response to the question “But what if you meet a man who changes your mind?” (as if a man is the only kind of person I’d want to meet, but I digress), I began thinking about relationships and sexuality – something all people can understand on some level.

Think about it this way: if you become life partners with someone, then vows (spoken or unspoken) are exchanged. For better or for worse, you have made a contract with that person to give them your love and affection. In a monogamous relationship, you have given your promise to be with them and only them. If being with that person is something you feel in your heart is right, then do you regret the decision? Do you mourn every time you itch for something new, something different? Do you run off with the first person who takes your fancy, abandoning everything you’ve built with your life partner? No, probably not. The small things can be dealt with easily, and the larger things worked around (relationship counselling or, if absolutely necessary, parting ways).

In some ways, getting sterilized is like taking vows. These vows are not to a partner, but they are still to someone I love. I want to make these vows to myself as a way of honouring part of who I am. A way to make my life better because no longer will I have to face the decision of using birth control, which my body cannot tolerate properly, or relying solely on barrier methods with the constant fear of getting pregnant. It is a freeing decision; a way to ensure that, no matter what my life turns out to be that I will never, ever be pressured or forced into bringing a pregnancy to term. It is something that I need to do for myself, just as marrying someone out of love is something that some people feel they need to do for their relationship and their life partners.

Is it possible that part of me will regret the decision? Sure, but regret is a natural, human response. Part of me even regrets decisions that made my life better. I regret not having found a way to learn Japanese when the program at my university was unbearable. But my education in the general Asian Studies program was as valuable, if not moreso, and going to language school next year in Japan may be even more rewarding than having tried learning in a foreign country with the constant threat of getting bad marks on my mind. None of that will erase the bitterness of what was, but I regret more that it delayed me from what I wanted rather than what I decided to do with that delay. And I don’t regret my decision; I did what I had to do for myself. Right or not, it was my decision to make and I made it.

And, isn’t that what it boils down to? The right to make my decision about my body. To do what is right for me. I don’t want kids, have never wanted kids, and will never want them. I have the right to pursue happiness, and one branch of my happiness has a name: tubal ligation. I will not be happy and I will not be free until I obtain my goal.


My Body, My Morals

Amanda over at Pandagon takes on the “morality” of the so-called “conscience clause” pharmacists. I’ve been trying for so long to explain that someone else’s morality should in no way trump my morality when it comes to issues of my body, but I think Amanda has really hit the issue at its heart.

As a staunchly childfree woman, I need to remember this one for when I start trying to find a doctor who will sterilize me:

Having baby after baby would be wicked of me. I cannot provide for one child, much less 6 to a dozen. And it’s not just a money issue. My boyfriend and I are both crazy busy people who barely squeeze in time to feed and play with our cats, so a baby would certainly suffer at our hands. I have strong beliefs that one should only have children if you are committed to raising that child up the best you can, and since I can’t do that for a child, I feel it would be immoral of me to have one.

Amanda’s right; it is, in my moral code at least, completely immoral to have a child you cannot and/or will not properly take care of. For someone like me, who never wants kids, I have the option of permanent sterilization (if I can find a doctor willing to perform it on a young, childless woman). For others, though, it’s not that they never want a baby, but that they don’t want one right now. For them, using birth control is the only moral choice. And I, for one, stand by that choice: children should be a product of an informed decision, not an accident due to negligence!

The religious right steps up and says, “If you don’t want children then practice abstinence, you immoral slut!” That’s all well and good for some people, but not for me. I may be childfree, but I’m not asexual. My moral code says that I need to do what it takes to keep myself, my partners, and my relationships healthy and happy. For me, that means that I will engage in safe sex as part of that happiness regimen.

And frankly, it’s stupid and immoral to expect me to prioritize the precepts of a religion I don’t follow that worships a deity I don’t believe in over the well-being of myself and my partner.

I could write an article on this line alone, but suffice it to say that Amanda has summarized one of my biggest critiques about the conservative government currently in power. I must say that I’m heartily sick of this so-called “moral” legislation which is “the only morals are my morals.” Really, it’s not so hard of a concept to say that “as long as my morals hurt no one, then they should be protected.” Don’t like BC? Fine, don’t use it! But stay the hell out of my way when I want it.