I apologize for rehashing an old debate, but I came across a Facebook cause yesterday called Forward Feminism. Their tagline states “Bring back the true values of Feminism” and they say that they are “[b]ased off the book Full Frontal Feminism”.

Full Frontal Feminism is what I’m going to call “feminism lite” (BetaCandy calls it Spice Girls Feminism). To my knowledge, the book is aimed at being a non-threatening introduction to feminism for those “I’m not a feminist, but” types. I can understand the logic and I can’t say that I wholly disagree. But at the same time this feminism lite gets marketed as the feminism (not always intentionally, but often through poor wording choices or just because the book becomes popular).

This is especially problematic when the rhetoric is targeted at highly privileged audiences, like FFF was. Many aspects of this have already been covered, especially the white and class privilege aspects (link roundup), but I’d like to address the underlying culture of privilege that feminism lite is a part of and perpetuates, using the Facebook cause that started this post off. Continue reading