This was supposed to be a rant on a recent NY Times article called To Appeal to Women, Too, Gadgets Go Beyond ‘Cute’ and ‘Pink’ (feel free to bingo it in my stead), but I got to reading a Gizmodo article called NY Times: Smaller, Easier to Use Gadgets Are Made for Women and was distinctly bothered by it.

I was heartened by the unabashed use of “sexist” to describe the NYT article, and the fairly good breakdown of why the stereotypes are insulting and wrong. But three things that showed up soured my reading of the article, to the point where it sticks as a negative in my memory rather than a positive. Three things in particular got me: the accompanying picture and two of the “jokes” that Matt Buchanan, the author of the article, cracked. Continue reading