About half a year ago I wrote about the infamous Burger King commercial and I haven’t stopped getting shit about it. Even more so because it’s apparently on the air again. Most of them I just delete, but there has been one sitting in my moderation queue for more than a week now.

daisy wrote:

As a married women, I saw this commercial and asked what my husband thought. He had a laugh and I asked how he wasn’t offended. He simply said, why do guys play football, wrestle with friends, or eat huge burgers. Boys will be boys. He left me with that thought and I agreed. This commercial is targetted at men, let them enjoy it, and let them eat their meat.

I probably should have let it pass without comment, but the whole “let them eat their meat” was borderline minimizing, as the implication is “you shouldn’t bother raising issue about this kind of issue.”

But, then, today I was reading an entry by Jill of Feministe on PETA’s politics where she discusses the connection between meat and masculinity. Ariel, who is not only a vegan but has done research into the intersection of vegetarianism and feminism, would probably the better candidate to discuss this issue, but I’ll do my best to convey more clearly this time why this issue is an issue not because of the burgers, but rather because it’s perpetuating a destructive view of masculinity. Continue reading