Empowerment Through Lipstick?

Cosmetic ad from Feministe
Cosmetic ad from Feministe

Feministe has just reinforced how much I never want ads on my blog. I had the dubious pleasure of seeing this ad on the side of the blog; one of the three from blogads that Feministe runs. Normally I don’t pay attention to them, but this one caught my eye (it’s a moving gif) and I had to say I was angry and disappointed when I read the text.

Can someone tell me how buying into the beauty myth and mandatory makeup culture is empowering in any way, shape, or form? Thanks.

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3 thoughts on “Empowerment Through Lipstick?

  1. Astarte, don’t you think that’s a bit much? We shouldn’t have to agree with each other all of the time to like and respect each other.

    That said, I agree that the ad is disturbing. On the one hand, lot’s of women wear makeup, and might be interested in non-corporate, cruelty free makeup. So I guess an ad telling them about it is useful.

    On the other hand, let’s face it: The ads are part of what makes makeup feel manditory, rather than like good chose-it-for-myself fun.

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