Blog Highlight: Marketing to Women Online

Sorry I haven’t been posting. I actually have a few in mind, but it’s the end of semester crunch right now so I’ve been immersing myself in Japanese.

A small study done by University of Florida professors recently was highlighted by MSNBC because of an award it won. Although the study itself is not proof of anything on its own, it seems to have opened up the debate on the assumptions of marketing and will hopefully bring to light other research done on this matter.

To this end, I’d like to highlight a new to me blog called Marketing to Women Online. Holly has written a piece called Do Women Respond to Sexual Ads? where she says:

We’ve certainly seen how different genders react differently to advertising messages. What women want and are attracted to can be different from what men want and are attracted to. This is not true in every case, but depending on the subject matter, the differences can be striking.

Sex is one such subject matter. I’ve written before about studies on how men and women react differently to sex in advertising.

Now there is another study with similar results. Do fashion magazine ads that ooze with pictures of sexy seductive women work? Especially magazines ads aimed almost 100% at women?

Via The Hathor Legacy (another great blog new to the blogroll).

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