So, I was surfing around this hot new feminist gaming blog, New Game Plus, which lead me to a link to Game Politics but before I actually could read any of the content, I was confronted by the above ad.
Two obviously female lips, pressed up against each other, with the male-fantasy threesome buzzword “times two”. Excellent. The 3 in “3D gaming” doesn’t look so innocuous to me, either, given the context and the fact that gaming marketing is still largely aimed at adolescent males who are seen as being slaves to their overwhelming hormones.
This ad truly disugsts me, although it sadly doesn’t surprise me. My mother bought one of Alienware’s gaming PCs, for crying out loud! This shit demeans her, it demeans me, and it demeans women and men everywhere – gamers or not.