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Category Archives: Advertising
Yeah, I'd say gaming is a privilege
Can you run it? Do you have $$? We can help! Looking random shit up on GameFaqs during a study break (and this is only the second day of classes, people! Studying > me), I came across this GameStop ad. … Continue reading
Posted in Advertising, Classism, Privilege, Video Games
1 Comment
Girl Power? [Girls & Game Ads, Part 3]
Girl Power: Liberating or Objectifying? Way back when I did the first instalment of this series, I quoted a description of a GameStop commercial that an employee had seen while working in the shop. The long and the short was … Continue reading
The best drug you'll never take
Instead of finishing my rant on another one of those stupid “gifts for her” list, writing on gender in Indigo Prophecy, or finishing the essay I want to submit to She’s Such a Geek, I’ve been hit with the creative … Continue reading
Posted in Advertising, Gender issues, Science, Teh Funnay
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Can't a man be "sexy" for once???
Democrat Dates! Only Women Are Sexy Here I was, trying to read Pandagon because I haven’t checked it out in a couple of weeks. I was minding my own business, looking forward to get my dose of snark against sexism, … Continue reading
Extreme 3some Gaming!
Alienware Ad from Game Politics So, I was surfing around this hot new feminist gaming blog, New Game Plus, which lead me to a link to Game Politics but before I actually could read any of the content, I was … Continue reading
Empowerment Through Lipstick?
Cosmetic ad from Feministe Feministe has just reinforced how much I never want ads on my blog. I had the dubious pleasure of seeing this ad on the side of the blog; one of the three from blogads that Feministe … Continue reading
Posted in Advertising, Gender Cultism
3 Comments
GQ's "Men" of the Year
One of the guys?
In my first installment of my Girls & Game Ads series, I commented on a disturbing phenomenon in the portrayal of men versus women:
Another thing evident in this particular line-up is something I’ve noticed as another feature of video game advertising: images of women tend to have the large boobs as a focus (either by showing lots of skin or by having skin-tight costumes), while images of men tend to focus on the face, or show a heavily armoured (or clothed) man. While there are obviously exceptions to this (armoured/small breasted women, scantily-clothed men, etc), I posit that this dichotomy is one that is typical in advertisements for the gaming industry.
Enter GQ and its “Man of the Year” winners. With AOL News’ tagline Aniston Joins the Guys one would expect the cover to show a confident, strong Aniston with a focus on her head/face. But GQ, unfortunately, has chosen to take the same approach to the portrayal of men and women as I described above. Continue reading
What If Our Privilege Was Given To Those Without?
Click the image to make the invisible visible. [Link goes to an SWF movie] Via feminist LJ.
Posted in Advertising, The Evil -ism's
4 Comments
Complicitly exploiting young women NOW
I was starting to feel bad about dragging my feet in support of NOW (National Organization for Women), but not anymore. Well, I’ll let my letter speak for itself [link added]: I’m a young feminist who has been aware of … Continue reading
NES = Love
All I have to say is, yum: Old-school gaming is brought to life again with Generation NEX. Via Pandagon.
Posted in Advertising, Video Games
3 Comments